Notebook Agency Is Hiring: Senior SEO/AEO Strategist (Backend)

About Notebook Agency

We're a 25-person team working on SEO, AEO, GEO, and LLM visibility for enterprise B2B SaaS and fintech clients.

We don't create commodity content. Every engagement is built on original research, primary data, and a point of view the client couldn't have bought anywhere else. Our methodology is the Trust Alignment Framework, and we've been running it on AI search problems since before most agencies had a word for them. We also have a B2B SaaS AEO page framework that we harness for 90% of client engagements, so you will be expected to contribute and streamline the production of important assets like this drive results.

We also publish SEO Notebook and AI Notebook, and we run SEO IRL, Canada's largest SEO conference. The work we do for clients is the same work we write about publicly.

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You’ll serve as a senior member of the backend strategy team, transforming research, insights, and frameworks into scalable SEO strategy.

• Sign off on strategy. You're the last set of eyes before a roadmap, audit, or recommendation reaches a client. You decide what ships and what needs refinement.
• Help strategists make the hard calls. When someone on the team has several directions they can take an account, you decide the priority. You give them a real answer, not more options.
• Find the opportunities nobody asked for. Dig into client data, competitor positioning, and LLM visibility gaps. Surface the play that moves the account before it shows up on a roadmap.
• Build the roadmap system. Own the chain from kickoff through strategy doc, roadmap, mid-month update, and QBR. Not just filling it in, but improving how it works.
• Write processes that stick. Turn what you know into SOPs, frameworks and agents that the team depends on. We have processes to create repeatable tasks based on the chats that solve problems and you’ll be expected to use that Claude skill so that knowledge scales across the organization.
• Design agents and automations. Identify the recurring work eating strategist hours, spec the system that handles it, prototype it, and hand it to engineering to harden.
• Diagnose what's broken. Traffic drops, migration issues, indexing gaps. You're the one who goes into the logs and GSC data and comes back with the answer. You’ll use an MCP we develop that seamlessly taps into client data, making diagnoses accessible and efficient.
• Run audits and ship them. AEO and LLM visibility audits, comparison matrices, competitor positioning. Delivered as something a client can use, with a walkthrough so the insight lands.
• Make recommendations implementable. Every deliverable ships with a clear checklist: what the opportunity is, what lift to expect, and who owns it. A developer or a client should be able to act on your work without a follow-up call.
• Set what we measure. Define how we track AI search visibility across clients: share of voice, citation and reference rate, AI-referral traffic. Decide what belongs in a report and what's noise.
• Write the briefs behind the content. You don't write the articles. You write the briefs that make them worth publishing.

What this role is not

We'd rather say this upfront than waste your time.

You are not an account manager. You won't run client relationships, chase scope, or sit in every status call. Occasionally you'll join a meeting to present something you found.

You are not a content producer. You design the strategy and let the team produce content assets.

You are not a developer. Engineering handles the builds.

This is a backend seat. Most of your impact is invisible to clients and extremely visible to the team.

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• 2 to 3 years in an agency environment, minimum. You've seen multiple clients, competing priorities, and what happens when a strategy doesn't land
• Deep SEO experience, plus real AEO or LLM visibility experience.
• Judgment you can defend. You can look at a client situation, say what matters and what's noise, and explain why
• A track record of building things other people use. SOPs, frameworks, internal tools, templates. Something that outlived your involvement
• You've run a full technical and content audit end to end and pulled a short list of recommendations out of it that actually got implemented
• Fluency across the toolset: Ahrefs, Screaming Frog, GA4, Google Search Console, and at least one AI visibility tracker
• You can track AI search visibility properly. Share of voice, citation and reference rate, AI-referral traffic, and what each one does and doesn't tell you
• Working knowledge of HTML, CSS, and JavaScript. Enough to read a site's code and spot page speed, architecture, crawling, or indexing problems yourself
• Comfort vibe coding. You prototype with AI tools, get a working version in front of people, and know when the output is wrong. You don't need to write production code
• Enterprise B2B SaaS or fintech experience, and an understanding of how search engines and AI crawlers treat those sites specifically
• Clear written communication. Most of your output is written and read by people who weren't in the room
• You can present findings to a client when asked, without needing to own the relationship

Bonus points

• You've built AI agents or automations that are still running
• Experience with n8n, MCPs, Claude Code, or similar
• You've handled a site migration and know where they go wrong
• Looker Studio, or strong reporting design instincts generally
• CMS experience across WordPress, Webflow, or headless setups
• You've written publicly about SEO or AI search

Mentorship from Steve Toth, including access to internal SEO Notebook and GEO strategies.

Access to our internal SOPs, strategy playbooks, and AI tooling stack

A remote-first, async-friendly culture where execution and innovation are valued over meetings

The opportunity to work with fast-growing SaaS companies that rely on Notebook’s advanced strategies to win in both classic and AI-powered search

Details and how to apply

Location: remote

Compensation: Final compensation depends on experience, role level, and location. We use a role × level × location framework. We pay intentionally, hire globally, and reward impact.

Reports to: Senior Director of SEO

To apply, click the link below.

What to expect after that:

1. A conversation about your work, not your resume
2. A paid, timed exercise. Roughly three hours, with a short recorded walkthrough of how you approached it. We pay $150 for your time
3. A final conversation with the Senior Director of SEO

We pay for the exercise because your time is valuable, and a recorded walkthrough tells us more than any interview question.

No cover letter needed. We care more about the artifact than the formatting.